Pizza – the word immediately rings a bell of a happy scrumptious food memory. Everybody likes pizza. It is popular in different parts of the world. There is no doubt that pizza needs no advertising or popularity stunts, because everyone loves pizzas. But as the tagline goes, it is the packaging that delivers! Even if you have the best pizzas in town, make sure they are packed well in order to reach out to the customers.
This is a rather pertinent question. Why is pizza packaging so important! It is human nature to be attracted to things that are a little different from the rest. If your pizzas are packed in interesting boxes, they will surely fetch you more business. Different bright hues reach out to people. Also graphics and other such ideas go a long way in giving that final touch to the pizza. That deals with the aesthetics of pizza packaging.
A lot of pizzeria owners tend to believe that the pizza container is after all just “a box” and why work so much behind the cardboard box when you can actually concentrate on the pizza! It is true that the pizza quality matters. But scientific research clearly indicates to us that customers’ perception is influenced by packaging. If pizzerias had to place their pizza for sale in retail based packaging they would think differently.
If you still wonder how important pizza packaging is, let us go through some stats. For every pizza that is delivered home from the store or every pizza that is purchased as takeout, on an average, 3 persons come in contact with the packaging box. That would mean a pizzeria selling around 50,000 pizzas annually on an average will have 150,000 customer contacts per year with the packaging box.
Moreover, each customer that receives a pizza spends around 45 minutes interacting with the pizza. This time would mean viewing the box, feeling it and moving it around. So what do we get from here? For a pizzeria selling 50,000 pizzas annually, the packaging box spends 6,750,000 minutes (112,500 hours) of customer contact time per year. If that is not significant enough, who knows what is!
On the other hand, packaging becomes important in keeping the cheesy Italian bread fresh while delivering to the customers.
So, pizza packaging is not only important for advertising and customer interaction purposes but also looks after the health of the food that is being delivered.
Photo by Lukas Bee. on Unsplash
