Regardless of whether you’re running a business-to-business brand or a business-to-consumer one, you brand needs sales in order to do well. This is especially true regarding food-selling brands. Today, the competition in the food industry is just so tough that brands are starting to run out of ways in order to catch up or stay ahead of the others. Some brands are choosing to spend millions on a TV advertisement and some choose to focus the majority of the marketing budget on social media marketing.
We don’t want to get into the debate regarding which medium is best for marketing all we want to inform our readers about the importance of high quality food packaging in the realms of outreach, image building and marketing.
First impressions matter
No matter how much we teach the newer generations not to judge something by its appearance, the fact of the matter is that we still do it. Making decisions based on appearances is something that probably got ingrained into our DNA back when the human civilization was in its infancy and making decisions based on appearances was an important part of threat assessment.
In short, looks matter. And this is especially true when we are talking about food-selling brands. Have you ever seen a fast food ad in which the burger didn’t look very attractive? Or, how about a chips ad that didn’t have super-crunchy and delicious looking chips? First impressions are extremely important and in this day and age, they matter more than ever.
Today’s businesses are using every single medium available to reach consumers and grow their sales but, most of them are ignoring an important marketing aspect; food packaging.
Let’s take Pizza Hut as an example, regardless of what you think about their pizzas, they have used food packaging so well to market their products that their Pizza Boxes are considered a style icon today.
Environmentally-friendly food packaging can help your business
Global warming is a rapidly growing threat and thanks to smartphones and the internet, everyone knows everything about it. Governments, corporations and ordinary citizens, everyone is taking steps to stop global warming in its tracks and big brands have decided to become a part of this movement too.
Today, more and more food-businesses are getting rid of plastic packaging. And brands like Pizza Hut and Domino’s are using 100% environmentally-friendly Pizza Box Packaging.
The good news is that in most cases, the switch to climate friendly packaging is actually quite business friendly. And above that, businesses get the opportunity to use their switch to environmentally friendly packaging as a selling point.
With everyone wanting to protect the environment, consumers are shifting towards those brands that use climate friendly packaging and this is why environmentally friendly packaging can be used as a strong selling point.
Good-looking packaging helps develop brand image and reputation
Iconic food packaging is everywhere, from Pizza Hut and Domino’s to Ferrero and Kit-Kat. The thing about good looking food packaging is that it helps develop the brand image.
As you brand grows and becomes more well-known than ever before, the packaging itself will become iconic and it will become impossible for consumers to think of your brand in any other packaging.
Photo by Markus Winkler on Unsplash
